How to reduce website bounce rate?

10 ways to reduce website bounce rate?

#1 – Review your titles and meta descriptions

 This is what users see in search results. Although the search description that Google shows may be different from the description you specify in the meta description tag. Make your descriptions and titles appealing to users who are more likely to find your pages interesting. Currently, Google has changed the number of characters displayed in the search description from 165 characters up to 330 characters.

#2 – Perform A/B testing

 If your landing page has a high bounce rate, you can try different versions of the page so you can find out which one has a lower bounce rate. For example, you can change the content, writing style, how to place suggestions… on those high bounce rate pages. You must do this in a controlled manner by measuring before and after each test.

#3 – Improve your website loading speed

Sometimes all it takes to improve bounce rate is to make the page load faster. Users don’t want to wait a long time for the page to load and they will leave if they feel it takes time. Page loading speed is a known SEO factor and among other benefits can help you improve your rankings on Google.

#4 – Review the site and identify things that can be improved

There is a recipe for how to make a great website and by following these you will also improve bounce rate your. Good content, mobile-friendliness, SEO optimization are factors that play an important role in website usability and bounce rate.

#5 – Add internal links to your site

Internal linking is my favorite SEO technique but also an easy way to help users discover more pages from your site. If you take a closer look at the article you’re reading, there are a number of internal links visible in the text that make it easier for readers to navigate. This is also one of the reasons why this blog has a low bounce rate.

#6 – Make the navigation bar and call-to-action visible all the time

If you scroll down, you will notice that the top position of the web page is always on the browser. This is a great way to encourage users to click and visit more pages. Another good technique is to have call-to-action buttons in multiple places so that they show up as the user browses the page. On a few pages when we design the web, we have suggested to customers these options when they want to add a piece of information or content that they want readers to click as soon as they enter the website. Those are the highlights.

#7 – Use the right sidebar

Try adding a list of the top 5 featured posts in the sidebar. Record your bounce rate before and after this change, you should see a drop. This is a nice and simple way to reduce your bounce rate that works every time I test it. I find that, for Website content like VietNet, having the most viewed readings is what readers need. Because, I believe those are really articles that the majority of readers need to know.

#8 – Ads, web sticky placement and related articles

Although I mentioned above that pop-ups and web sticky placement should be avoided, there are some use cases Being correct can not only reduce your bounce rate but also increase your conversion rate. This I have tested, your note is not to take advantage of it. Note that it is only turned on once, so it is the content that readers are interested in, and if they are not interested, they can also hide it easily.

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Ads are not great when they are shown to users when they first enter a web page but they are very effective when shown when they try to leave or when they finish reading an article.

This I do not do on this Website but I take for example a Website A, you access and read an article of that website. As soon as you scroll halfway down the page, you’ll get a sliding popup or an eye-catching background pop-up with suggested articles for further reading. This is a valid and very effective way to get the user in the mood to take the next step.

#9 – External links all open in new tabs

If you have external links in your site, make sure they open a new tab so your site remains hidden.

#10 – Use Google reports and analytics to find out exactly where the problem is

Your website bounce rate may be high but this may only be due to some pages. The best way is to use Google Analytics reports (Go to menu BEHAVIOR -> SITE CONTENT -> ALL PAGES) and find out which pages have a high bounce rate to try to edit with those . On these specific pages, you can add event tracking code on the buttons to see exactly what was clicked and not clicked.


Working to improve your bounce rate is part of conversion optimization, which is essential to both the success of your SEO or a PPC campaign. A site with a low bounce rate is more likely to grow and get established faster than a site with a higher bounce rate. Google is increasingly interested in user behavior, and if users stay on your Website for a long time, navigating more pages, that is an impressive success for you.