How to optimize images for websites you should know

How to optimize images for websites you should know

How to optimize images for websites you should know

Optimizing images before posting on the website is one of the important jobs you cannot ignore if you want to develop your website in a sustainable way. In today’s article, let’s learn more details about how to optimize images effectively for your sales website right now!

1. Why is it important to optimize images before uploading to the website?

Optimizing images before using to upload to the website brings a lot of benefits, such as:
* Increase the aesthetics and professionalism of the website, improve the user experience on the page and attract customers to stay on your website longer. Thereby helping to create more buying opportunities.
* Increase page loading speed for website
* Improve overall SEO index: Optimizing standard images for SEO will help your website get a better SEO score, improve website rankings effectively to surpass competitors.
* Customers can easily access your brand/product through image search behavior on Google.

2. Effective ways to optimize images for websites 

Thousands of people have successfully applied the following image optimization experiences to effectively exploit images on the website.

2.1 Use appropriate, good quality images

It would be terrible if your website looked like a classifieds page, an online marketplace with flashing banner ads placed everywhere and images unrelated to the article.
Most people feel uncomfortable with such images. Therefore, when adding images to your website, you need to choose images that are suitable for the topic and content of the article.
At the same time must be able to answer the questions: Why use that image? Which position is appropriate? What content does the image provide to the reader?
Besides, you have to really focus on image quality.
Online business is different from the traditional form of buying and selling goods that customers cannot directly “hold” the product, but can only rely on the images you provide on the website.
Therefore, for any product / service, you need to provide the best and clearest images under many shooting angles to be able to convey messages to users more clearly and vividly.

2.2 Number of images required for an article

Normally, for a blog post about 1000 words in length, you should include at least 3 images. Correspondingly longer articles will also use a larger number of images.
As for a product description article on sales websites or e-commerce sites, at least you must have a clear image of the product you provide.
There is no specific limit on the maximum number of images in an article on the website. However, you should not abuse too many images in the article, because it not only slows down the web load speed, but also disrupts the core information and conveying value of the article.

2.3 What is the standard image size on the website?

Usually we need to optimize the image size for the following 2 purposes:
* Synchronous in terms of display, increasing the aesthetics and professionalism of the website
* The size limit has the effect of reducing the size of images uploaded to the website
So, what is the standard image size to upload to the website?
In fact, there is no single standard size for a website.
However, with a content article on the blog site, you just need to pay attention to the limit on the width of the image between 500px – 800px is fine.
For product description articles, you can use larger images (image width between 800px – 1000px is most appropriate).

2.4 Optimize SEO standard images for website

SEO standard image optimization (also known as image SEO) is activities performed based on SEO (search engine optimization) techniques and methods.
Here are some checklists you need to pay attention to to SEO images for your website effectively:
2.4.1 Name the image containing the main keyword
The naming of the image is the same as that you are interpreting, describing for the Google search engine and readers to clearly understand the content and message conveyed by the image.
* Name images without accents and words separated by dashes “-“
* The image name must contain the main keyword or related keyword of the article.
2.4.2 Reduce image file size to speed up page loading
According to a recent statistics from e-commerce company Amazon, if their website loads 1 second slow they will lose $ 1.9 billion a year.
For areas with stable web speeds, it takes consumers about 3 seconds to download a web page to their computers, but when using mobile devices this time increases to 5 seconds.
So if your website takes more than 10 seconds to load, you can be sure that customers will “say goodbye” to your page immediately.
To ensure the best page load speed, the size of an image uploaded to the website should be optimized in the range of 70kb – 200kb.
2.4.3 Optimize image details before uploading to website
A useful tip to help you SEO website images effectively, is to add image details before posting on the website:
Step 1: Select the image to upload to the website > Right-click on the image > select Properties
Step 2: Select the Details tab > Edit parameters directly in the frame
Step 3: Select OK to save the updated details for the photo.
Note: This detailed image editing can only be done on JPG image format.
2.4.4 Add Alt text attribute to images
The image alt tag is also known by another description as “image alt text”.
This is a must-have element when you do SEO website because Google’s search engine will “understand” what the image describes through this Alt tag.
Alt attribute will replace your image when it cannot be displayed due to some error such as: image url is broken, network is weak or browser does not allow display,…
The construction of Alt tags will help increase keyword density naturally, improve website advertising and increase the number of users accessing the web.
2.4.5 Don’t forget to add caption to the image
Image captions appear directly below the image on the post. It is intended to be more descriptive of the content and conveyance of the image.
However, not all photos need a caption. Depending on the actual needs or it makes sense from the user’s perspective, you should add image captions. Don’t overdo it just for the sake of SEO optimization.

2.5. What is the best image format to use for web pages: PNG, JPG, SVG…?

Using a reasonable image format will help your website optimize a lot of resources, reduce image size and speed up page loading.
Normally nowadays, for images for blog posts describing news, you should use images with JPG extension to optimize the image size.
For sales product pages, the image needs to be more quality and clear for customers to refer to, now you should use PNG format.
In addition to JPG and PNG are the two most popular image formats today, you can use SVG format for icons, logos or use WebP format to best optimize image size and quality. hopes that the useful information on how to optimize images on the website in the above article will help you improve sustainable business performance.
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