How to Use Social Media to Increase Website Traffic?

How to Use Social Media to Increase Website Traffic? 6 Social Media Strategies to Increase Website Traffic

Social media is likely to be one of the top three important attraction factors, according to total website traffic statistics. In fact, for many websites, social media is a place that “pulls” traffic higher than search engines and direct visits.

Your business requires a smart promotion campaign that is neither superficial nor excessive in order for social media to always work effectively. With well-structured, impressive, and engaging articles, you have complete control over how to increase website traffic via social media.

Here are the key points for businesses to consider when developing a social media strategy to drive traffic to your website and optimize your company’s potential customer conversion rate.

Conversion rate optimization through keyword research

Using exactly one keyword across all social networks will generate more clicks and interactions than other types. When used correctly, they can significantly increase the reach and interaction of your articles.

Here are some examples of high-converting keywords:

Facebook: Where, When, and How Inform Us, Inspire Us, Submit Deals, Discounts, Warns,

Twitter: ReTweet (Send Tweets from people you follow to people you follow), Follow, Social Media, New Blog Post, Check Out, Help, Top.

LinkedIn has been created, improved, expanded, developed, reduced, and researched.

Google+: Share, Promote, Grow, Create, and Discover.

Hashtag can help you reach a wider audience.

You’ve probably seen hashtags (the phrase or phrase mentioned after the “#” sign, such as #efocus) on Facebook and Twitter statuses and posts.

Hashtags help your posts reach people other than your friends and followers. When you click on a hashtag (for example, #efocus), you will see posts and accounts that have used that hashtag. This creates an invisibly close and important connection; from here, you can also start discussions, exchanges, and interactions on social networks, and use those relationships for enterprise strategy purposes.

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Using 1-2 hashtags in each article will improve the quality of your company’s social media strategy, help control daily traffic, and increase the number of visitors to leads.

Utilize visual content to increase engagement.

When compared to long, wordy articles, vibrant, visual content on social media has a much stronger appeal.

Vibrant visual content will elicit more interaction than long lines of text.

So, you can shorten the content in words, insert some images, and videos in each article to make it more interesting and appealing, and also make it easier for the audience to understand what you are promoting.

Updates in Brief

Visitors prefer simplicity, brevity, not being too long, and being detailed, so brief updates garner more reach and interaction on social networks. Customers want to be persuaded by conciseness, brevity, and quality.

Ideal figures for an update:

Twitter: Each Tweet is less than 100 characters long, accounting for 17% of total reach.

Facebook: A status with 40 characters or less attracts 80% more people than a longer post.

Google+: Engagement drops by 18% if your post is longer than 60 characters.

Create and distribute high-quality blogs.

Your blog content has a significant impact on your company’s reach, engagement, and conversion rate. As a result, if your blog’s quality is low, all subsequent optimization techniques will be ineffective. If you want your social media campaign to generate a lot of traffic for your website, you must first invest heavily in the content segment.

The more blogs that are created and developed, the more interaction there will be between visitors to your website.

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People who use social media are frequently interested/liked/sympathized by blog posts with interesting, iconic, and fun content. A good title is crucial; whether the attraction is strong or weak is heavily dependent on the title. Because of a good report headline and a creative content idea, a BuzzFeed report receives thousands of shares every day.

In addition to high-quality content, free sharing tools include engaging resources such as QR Code Generator and SEO Audit.

Content is an element that must be prioritized and promoted.

Controlling and converting traffic from social media requires more than just SEO tactics. This necessitates descriptive content that is focused and well promoted in order to attract access and interaction.

Remember that “Content is King.” You can use content to promote blogs and pages in your social media strategy to increase reach, engagement with your strategy, and traffic to your website.

Use an easy-to-use social media website structure and interface.

Customers can find your company through social networking site updates or Google keywords. As a result, website structure must encourage visitor access, interaction, and content sharing.

Here are a few pointers to get you started:

Enabling Twitter Cards allows you to display more information about your links, blog posts, or products. This increases the reach and engagement of your posts as well.

Use Facebook Open Graph: Include Open Graph in your meta-tag to ensure that your featured image is always visible.

Add a Social Media Sharing Widget: In addition to your social shares, you should use AddThis or DiggDigg.


Converting reach from social media campaigns to increased website traffic necessitates the perfect combination of descriptive content and the structure of your website/blog. Furthermore, in order to benefit from the website’s reach and conversions, you must master the statistics on social media, control and promote them properly and effectively. If you master all of these, you will generate a consistent flow of interactive conversions from social media to your website.

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