What is “SEO” exactly?

What is “SEO” exactly?

What is “SEO” exactly?

Search Engine Optimization (SEO) is the process of increasing the quantity and quality of website visitors, as well as increasing the visibility of a website or webpage with users on a search engine. SEO is the process of increasing the visibility of your website in search engine results pages (usually the front page) A search engine is a program that searches for results that are similar to the following keywords that users enter, returning a list of web pages that contain the most similar keywords. Google, Yahoo, Bing, and others are the most popular search engines today.

What is SEO?

SEO is the evolution of organic (also known as “pure” or “natural”) search results rather than paid placements on the engine results page. search. SEO is associated with many different types of searches, including image searches, video searches, academic word searches, breaking news searches, and industry-specific vertical searches.

The following are the most important ranking factors:

The number of “links” pointing to your website.

Google looks for “links” on websites and counts the number of links as the number of votes cast by the audience for the contestant. When another website mentions and directs a “link” to your site, this is referred to as a “link.” Many factors contribute to this, but in general, the more links you have from high-quality sites, the higher your rankings will be.

Content of high quality and depth

Before deciding whether you’re worth upgrading, Google always places a high value on the quality of the content you present. You must ensure that you are providing the best possible content on a specific topic and avoid “fake” content that does not provide useful information to the user.

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Website access time and speed

To be fair, the site with the quickest access will be ranked higher.

These conditions are straightforward in order to ensure that users find the most useful information when searching without having to sift through a large number of web pages. Google began to carry out its mission of providing value to users, which is also the primary goal of good SEO.

You should also understand that SEO is not the only way to get your website to the top of search engine results. Google, Yahoo, and Bing all provide a paid option known as “pay-per-view” advertising, in which you pay the search engines to have your site appear on specific searches. the user’s body

Every time a user clicks on your ad link, you pay the search engine. Ads appear at the top of the search results category but are labeled “ad.”

SEO “pure” outcomes


100% natural traffic (unless you pay the agency)

Organic traffic is always preferable to paid traffic, and users prefer to visit those sites.

It is extremely difficult to do it correctly. SEO is constantly evolving, and competition is increasing year after year.


SEO takes a lot of time. It may take months (or years) to see dramatic results.

Pay-per-view marketing


Effective fast, appeared on top of search results from day one

You can operate the website on your own platform. However, it is not simple and still requires professional knowledge

Expensive. A few visits can cost you hundreds of dollars, based on the search vertical you choose

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Either way, showing up in search results means growth: more customers, more revenue, more reach, and more agency reach.

Why do you require SEO?

Traditional marketing/advertising is obsolete because it requires the user to interrupt their use of the service in order to transmit content (advertising on TV, radio, flyers or social networks.). Users can only learn about the product you’re selling through search engine traffic. Nothing is more valuable than “pure” search engine traffic when doing business online.

SEO leads are approximately 15%, 12% more expensive than leads from other sources.

If properly optimized, blogging will bring in a lot of traffic and leads. SEO will help your blog rank higher in search results and attract more visitors.

So, what “factors” exactly determine website rankings?

Contrary to popular belief, Google employs more than one monolithic algorithm for indexing web pages and translating them into search results.

Google’s algorithm has advanced to the point where it can: Correct your spelling mistakes

Understand whether you want to learn about a Mustang horse or a Mustang car.

When you type “cafe,” it returns a list of cafes near you.

After searching “Barcelona and Arsenal,” this page returns search results for the Barcelona football team.

SEO (search engine optimization) refers to the process of improving your website by considering both internal and external factors. The primary goal of SEO is to ensure that the website is fully responsive to the most recent search engine ranking requirements.

Simply put, it’s a method of demonstrating that your website has enough authority, trust, uniqueness, and appeal for search engines to recommend it to users. If your company is discussed and links to your website, or if you provide quality content, Google will consider your site worthy of a higher ranking.

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Search engines claim that highly visited websites are always ranked high in order to meet the needs of users. For example, if a user searches for a t-shirt online, Google will recommend the most popular pages in the search results rankings. And if you want your site to be one of these, you must demonstrate to Google that it is completely worth it. You can boost your rankings by improving your website’s quality, authority, dependability, and so on. And that is SEO’s mission.